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When shopping in traditional brick and mortar stores, why is it difficult to purchase the wrong item?

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Варианты ответа
It is difficult because you usually go to the special shop.
It is difficult because you can actually see what you can buy.
It is difficult because the sales process typically involves you physically carrying the item up to the sales counter and paying for it. (Верный ответ)
It is difficult because you are being controlled all the time.
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