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In online shopping, how can a customer purchase a wrong item?

(Отметьте один правильный вариант ответа.)

Варианты ответа
It may occur when there are some technical problems with the Internet.
It may occur due to the lack of attention.
It may occur when the customer uses the website to make the purchase and clicks on the wrong item.(Верный ответ)
It may occur when the customer does not see what he is ordering.
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Ordering the wrong product, receiving the wrong item and the need to return a purchase can often be significant enough to make a potential online shopper reconsider the decision to purchase again.

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Most often ordering the wrong item occurs when the customer uses the website to make the purchase and clicks on the wrong item.

When shopping in traditional brick and mortar stores, why is it difficult to purchase the wrong item?
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When shopping in traditional brick and mortar stores, it is quite easy to accidentally purchase the wrong item.

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In online shopping, the consumer never physically handles the item before the process is complete and the item delivered.

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Problems with online shopping are called online shopping bugs.

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Some online shoppers choose to do their shopping online specifically because they work odd hours.

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The usual process of shipping the item back to the online retailer will generally involve taking the item to a post office.

What can the problems with online shopping cause?
Why do some shoppers choose to do their shopping online?