In online shopping, the consumer never physically handles the item before the process is complete and the item delivered.
The usual process of shipping the item back to the online retailer will generally involve taking the item to a post office.
When shopping in traditional brick and mortar stores, it is quite easy to accidentally purchase the wrong item.
Problems with online shopping are called online shopping bugs.
Most often ordering the wrong item occurs when the customer uses the website to make the purchase and clicks on the wrong item.
Some online shoppers choose to do their shopping online specifically because they work odd hours.
Ordering the wrong product, receiving the wrong item and the need to return a purchase can often be significant enough to make a potential online shopper reconsider the decision to purchase again.
Online shopping has many advantages.
Online shopping glitches do not happen frequently.